The product will only stick well to a smooth polished surface, not wood or plastic or fiberglass.I have use this tape in a variety of projects. I'm very pleased with the adhesion strength.I had a lose reflecter on a truck, i used a 2 inch piece and youd never knowThis is the most powerful dbl stick tape I've foundGoodJust didn’t work well for me.I'm a huge fan of 3M VHB double-sided tape. If you've only ever used the old school green and white crosshatch style foam tape, you're in for a treat - this stuff holds a hundred times better, and it can withstand a shocking amount of force. This is intended as a permanent adhesive, but if you need to remove it, it is possible with a lot of patience - just work really slowly, and expect the surfaces will be damaged under the tape if they are porous or have a finish. It's especially good at adhering stuff to glass or plastics.The reason I'm docking a star is that this specific roll of VHB is of questionable and mysterious origin. My understanding is that 3M sells this as 3M VHB for industrial clients and as Scotch Extreme in home improvement stores - but this roll is mixing and matching the brands, with VHB on the tape itself but Scotch on the yellow core. The typeface and artwork also seems incorrect on the yellow core, and the core was really roughly cut with what appears to be a bandsaw leaving a few small bits of cardboard residue on the sides of the tape... not what I would expect from a precision manufacturer like 3M.The tape itself seems correct and the brand/artwork on the red backing seems perfect, so my guess is that this roll has been repackaged by a third party from a large industrial roll of VHB into smaller reels for retail sale. That makes sense and it doesn't necessarily scare me off from purchasing this product, but I'm not sure what the long-term effects of repackaging would be on the adhesive.The tape on this reel seems to work exactly as expected, despite the odd format. The price is certainly reasonable for the length you receive, especially compared to what you'd pay at a home improvement store. I wouldn't use this roll for anything where you're pushing the limits of the tape in an industrial setting based on 3M's specs, but if you're using it for general crafting and home repairs, I wouldn't hesitate to save a bundle by purchasing this roll.I ordered this double sided tape to secure a few framed posters and a somewhat heavy cork board to the wall and all the items have secured well without un-sticking. The tape can peel off paint when being removed however, which is expected since it is heavy duty. The tape texture is stretchy and putty like and can be readjusted if placed incorrectly, depending on the surface of the item. The only noticeable drawback was that it is difficult to take off the red protector plastic if you have short nails!